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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/43fdc8cb-f787-46f6-b7ce-cb77cd24b28e/DSCF2203.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/cf422e61-ed04-47f3-ad1b-3814f528cdff/DSCF2272.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/052f9d84-8319-4162-ad56-9913eb1a344a/DSCF2281.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/a3e94374-2ce3-40ec-8828-9457bd6a8045/Project_Images_Gritworks-06.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/457050a1-2aa7-4bd5-9c98-37ac3b7ee0b3/DSCF2204.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/799d7e6c-d95f-4464-8a9b-08b758e47589/IMG_0155.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/f3026c2a-cf46-4011-b6a4-1ce6b3a939ef/Project_Images_Gritworks-21.png</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/7063fdb6-e9d4-430f-8bd1-443d268f2c02/Project_Images_Gritworks-07.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/5abdc500-e445-485a-b1cd-5ec8df80ad74/DSCF2212.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/69ffb17a-378b-4777-86e1-190be48f7f53/IMG_0915.jpg</image:loc>
      <image:title>Work - Gritworks Athletics / Brand development, naming, brand systems, brand strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.micahjellis.com/work/bti360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/22d1f126-3d06-4ae3-b4ca-646874905299/BTI360_Project_images-02.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/718acd99-0832-4c31-86e2-19d34943a4bb/BTI360_Project_images-17.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/a909ce4b-2086-477a-8e0f-669b7e982fa7/BTI360_Project_images-16.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/51586c0d-54b7-4bb0-ae67-9e1bcfda4470/BTI360_Project_images-06.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Vinyl for glass partition walls in common areas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/083aef33-1a6d-4976-8100-b7466c2a636f/BTI360_Project_images-01.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/5c134333-8c21-4aa7-a7f1-bfb57f702315/Phase+3_Meaning+%281%29.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/a1225886-8562-43cf-9b3c-2634e1550bb6/BTI360_Project_images-22.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/a20465d7-33ed-46ec-bfcc-4d40d2f335a1/BTI360_Project_images-15.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/63655e85-9ff8-4e2e-9ece-b4051d4d6153/BTI360_Interiors_03-08.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Exec Conf. Rm Glass Wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/0ac87818-c7fa-4f98-be8a-1f551be555db/Studio-Session-038-Edit.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/6129abf5-0050-446a-b19b-5f733c4aa695/BTI360_Project_images-03.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/8e797fb4-930a-458f-a2d8-e691c720c8a8/BTI360_Project_images-18.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/18c7bede-c819-4ae1-8868-92752467a316/BTI360_Project_images-19.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/2b2fe7b5-1d71-4b3d-8e1f-224dad842321/BTI360_Project_images-10.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Vinyl for glass partition walls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/9c32d1af-18ab-4567-af23-955a862a91b2/BTI360_Project_images-07.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Core behaviors mural for huddle room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/db000a6c-6e57-4ffe-afa9-1b049d2f693c/BTI360-Logo-No-Audio.gif</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/aa8f4bb0-2fe7-4b45-a531-f225941b55c2/BTI360_Project_images-04.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/c4b471dd-571f-4b98-bf0c-95baf3e28021/Phase+3_Meaning+%281%29+copy.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/5d2aeabb-b745-4dc5-9cfe-7747a49f9b5e/BTI360_Project_images-01.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/4830f032-044d-4311-bb80-f650127690e1/BTI360_Project_images-21.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/81c32f59-7ba5-4bae-8b37-df72492b0405/BTI360_Interiors_02-15.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/8d1ca43e-901a-498e-ac15-7e120141b309/Studio-Session-124-Edit.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/5ebdf8a0-0e83-4231-9750-94897c835145/BTI360_Project_images-20.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/2a85cb54-89d1-4929-af21-2194778deba1/BTI360_Project_images-09.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Pattern for main conference/meeting space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/9f5fae6e-1350-4042-b386-2921353bab05/Phase+3_Meaning+%281%29+copy+2.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/cd49f485-38b5-44b4-82eb-15f79d88cdc4/BTI360_Interiors_03-09.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Private Office Glass Wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/8800a985-3ba0-4b3c-b035-d1b4da1d2fa2/BTI360_brandstandards_02-09.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/693cf442-ffce-49ee-b319-f1d286bf9be7/1781_mock.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/3e9b153c-1f95-4561-b028-7f70434b3261/BTI360_Project_images-11.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Pattern for main common area and elevator lobby</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/d4e3010f-a7ce-444c-bff2-129ea44d5191/Phase+3_Meaning+%281%29+copy+3.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/1632282611564-BW22YSZB48U8XQ13LHMU/IMG_4028.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/7572dddb-d355-48af-99dd-03bd91f02dee/BTI360_Interiors_03-19.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Privacy Wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/4c62ca6c-31c9-4902-bcbf-76f43a93fff2/DSC04233-Edit-Night.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/d1a2906c-7607-40e2-a94c-df11c0e2c97a/BTI360_Project_images-12.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Pattern for huddle room wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/dfe14673-d9a3-4f2e-845b-a79ce701fe78/DSC04233-Edit+2.jpeg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Exterior signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/3370dfcb-ce7f-42cf-a556-dfb23fe860cc/BTI360_Interiors_03-18.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Elevator Entrance/Exit Lobby</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/f9efcb8c-f80f-4a55-86c5-8e305ee66cf0/BTI360_Project_images-08.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
      <image:caption>Pattern for executive conference rooms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/c718d299-5745-48b9-b356-855daecc9520/BTI360_Interiors_02-14.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/145345d9-5287-48a2-a8d0-616bbc542d59/BTI360_Project_images-05.jpg</image:loc>
      <image:title>Work - BTI360 / Brand development, brand systems, art direction, environmental, digital, print, design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.micahjellis.com/work/kinsa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/fd93d895-1b94-4bf7-abb7-975934d378bb/Frame+15.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/7eae0837-fd7b-438f-a760-aec2ebced542/QS+Packaging+1.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
      <image:caption>Retail key contributors: Yea Hwang, Design Lead, Micah Ellis, Art Direction and user testing lead</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/4d8598ea-1b1f-4ba7-9010-4ed0cb5673c6/Frame+11.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/ec3e0635-fb01-40f5-b76e-5beec4e2ab5b/Brand_Quote.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/13064e98-4b39-4ad0-b973-8abd9e7085d4/Brand_words.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/184e3766-77ab-42fe-aa5f-c06bb5e6286d/Brand_tagline.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/8bc5e20c-20c9-45d3-80d3-02a6f0e4a28f/Brand_BigIdea.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612ebde4d2c50e0e7e5d5b13/994450a5-f117-4472-9334-10fbc6440b4b/Brand_why.png</image:loc>
      <image:title>Work - Kinsa Health / Brand development, brand systems, art direction, digital, print, design</image:title>
    </image:image>
    <image:image>
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